The MAINE, which first opened in a loading dock at the far edge of Dubai's coastline, has since become the leading New England brasserie company in the world, with locations now open in Dubai, London and Ibiza. Inspired by the summers he spent vacationing in Maine and Vermont as a child, Montreal gastropreneur Joey Ghazal, created The MAINE as an homage to the immortal charm of the state whose slogan justly proclaims 'The Way Life Should Be'.