Bangkok, Thailand, July 18, 2025 / TRAVELINDEX / Jim Thompson expands its lifestyle portfolio with the launch of its first-ever Silk Café within a retail store, now open at the brand’s new 280-sqm store at ICONSIAM. Situated on the M Floor within SIAM Takashimaya, this opening pairs fashion with flavor in one of Bangkok’s most prestigious retail destinations.

“The launch of our new retail store with Silk Café at ICONSIAM reflects our ongoing mission to offer a more diverse range of lifestyle elements within Jim Thompson,” said Nunnapat Verojanavat, Marketing Director of Jim Thompson. “We see this store and café as a way to connect with both discerning local shoppers and international travelers, while supporting Thailand’s tourism and showcasing the richness of Thai culture in a modern, approachable format.”

With 220 sqm dedicated to fashion retail and 60 sqm to the Silk Café, this new retail concept presents a bold evolution for the iconic global lifestyle from Thailand. Rooted in heritage yet forward in spirit, the store blends contemporary fashion, craftsmanship, and culture. Shoppers can explore modern menswear and womenswear collections, alongside accessories, bags, home décor, scarves, and knick-knacks. The store also offers pre-launch pieces, reinforcing its role as a destination for both style and discovery.

Drawing inspiration from the reddish façade of traditional Thai houses, the cinnabar-hued space is warm and immersive, with every detail – from earth-toned interiors to richly colored walls – paying tribute to Jim Thompson’s legacy and the founder’s enduring passion for Thai craftsmanship. Collections are displayed in a refined, gallery-like setting, inviting visitors to discover timeless pieces reimagined with a modern sensibility – ideal for gifting or personal style.

Anchoring the retail experience is Silk Café, a relaxed café concept offering a combination of light savory dishes and select desserts. This new opening marks the first time Silk Café has expanded outside its original home at the Jim Thompson Heritage Quarter. Designed with the same sustainability ethos, the café draws inspiration from traditional silk weaving techniques. The furniture is upholstered in Jim Thompson Home Furnishing fabrics, while above the seating area, vibrant rainbow-hued silk yarns are suspended from installations inspired by elements of the traditional handloom. A sculptural chandelier made from silk cushion covers serves as a striking centerpiece above the café counter.

The menu highlights premium Thai ingredients through inventive desserts and beverages. Signature macarons come in flavors such as Thai Bitter Lime and Mulberry, alongside artisanal ice creams and sorbets like Mango Honey Yogurt and Young Coconut with Vanilla Beans. The drinks menu features Voyage Noir coffee – a blend of Arabica from Pang Oung and Robusta from Huay Nam Khun – and a signature iced tea infused with mulberry, lychee, and mint. The café also serves an exclusive menu item – Double Delight Thai Tea topped with house-made cream cheese and Thai Tea ice cream. In collaboration with Thai craft chocolate makers Kad Kokoa, the café also serves indulgent hot and iced chocolate made from single-origin Thai cacao. Savory options include trio cheese chicken truffle sandwich and sautéed spinach with mozzarella on toasted brioche.

From curated fashion to creative desserts, the new store reflects Jim Thompson’s ‘Beyond Silk’ vision – a contemporary lifestyle experience rooted in Thai heritage and design.

Silk Café and the Jim Thompson Store are now open on the M Floor, SIAM Takashimaya at ICONSIAM. Visit today to shop, taste, and experience Thai style reimagined.

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