Bangkok, Thailand, May 16, 2025 / TRAVELINDEX / Unicorn Hospitality, a pioneering force in the hospitality management sector, continues to disrupt the market with its distinctive white-label management model. With the addition of two newly rebranded iconic properties—The Xcape River Kwai and AMANOR Hotel Chiang Mai—to its portfolio, Unicorn further solidifies its position as a leader in flexible, high-impact hotel management solutions. These strategic additions underscore the its commitment to transforming hoe hotels operate, and consistently exceed evolving guest expectations.

Unicorn Hospitality Expands Its Portfolio with Two New Properties: The Xcape River Kwai and AMANOR Hotel Chiang Mai

Shaking Up Thailand’s Hotel Industry with a Game-Changing, Owner-Centric Approach to Hospitality Management

Disrupting the Status Quo: A New Era for Independent Hotels

In just a decade, Unicorn Hospitality has built a proven track record of success, redefining the hotel management industry. Unlike traditional hotel chains that impose rigid brand standards, Unicorn’s unique white-label model is designed for owners who crave freedom, and a tailored approach to brand identity. Unicorn has put the power back into the hands of hotel owners, helping them elevate their properties while preserving their individuality. The result? A high-impact strategy that drives profitability, attracts discerning guests, and enhances the value of each hotel.

“Traditional hotel management models lock owners and their properties into a one-size-fits-all approach, limiting their potential,” says Yann Gouriou, Founder & CEO of Unicorn Hospitality. “We’re here to change that. Our model isn’t just about management; it’s about empowering our partners to grow, adapt, and thrive in ways they never could with traditional brands.”

With over 10 properties under its management and 7 more in Thailand, Brunei, and Japan on the horizon, Unicorn Hospitality is proving that flexible, results-driven solutions are the future of hospitality. Their unique white-label approach is setting a new standard—combining the expertise of global hotel brands with the freedom of independence.

Elevating The Xcape River Kwai into a Luxurious Riverside Escape

Nestled along the tranquil Kwai Noi River, The Xcape River Kwai is more than just a hotel—it’s a transformational experience for those seeking adventure, history, and luxury. Unicorn’s rebranding promises a dynamic range of exclusive offerings, including paddleboarding on the river, curated experiences, and a groundbreaking “Dine on the River” experience that blends culinary excellence with the beauty of nature.

“We knew we needed something different to stand out,” says Thienchai Techawatanasuk, owner of The Xcape River Kwai Hotel. “Unicorn’s ability to bring fresh perspectives and innovative management strategies is exactly what we needed to elevate our brand and exceed the expectations of today’s travelers. This is just the beginning.”

Reimagining Urban Luxury at AMANOR Hotel Chiang Mai

Located in the vibrant heart of Chiang Mai, AMANOR Hotel Chiang Mai is redefining urban luxury. Under Unicorn’s management, the hotel is undergoing a complete reinvention, a refined dining experience at ‘Lumi’ – AMANOR’s signature culinary concept, and lifestyle offerings that appeal to the modern traveler – where timeless elegance meets contemporary style.

“We wanted to break free from the norm and create something extraordinary,” says John Lim, owner of AMANOR Chiang Mai. “With Unicorn, we found a partner who truly understands the essence of modern hospitality. Their strategy has completely transformed our approach to branding, and we’re confident it will elevate our guest experience to new heights.”

The Unicorn Edge: A White-Label Revolution

What sets Unicorn Hospitality apart? It’s not just about flexibility; it’s about RESULTS. Their white-label management model isn’t just about operating a hotel—it’s about delivering a tailored experience for both owners and guests. Owners retain full control over their brand identity, while Unicorn’s industry-leading expertise drives revenue growth, operational efficiency, and unforgettable guest experiences.

Why Owners Are Choosing Unicorn: The Power of Flexibility & Profitability

• Owner-Centric Approach: Unicorn empowers owners to lead their brand while benefiting from world-class operational expertise.
• Unmatched Flexibility: No franchise fees, no rigid brand requirements—just tailored, adaptive strategies that match the unique vision of each hotel.
• Results-Driven Growth: Unicorn’s intelligent marketing, revenue optimization, and guest-centric focus drive profitability and long-term success.
• Innovative, Luxury Experiences: From bespoke guest services to unique local experiences, Unicorn’s management ensures every property delivers unmatched value and an exceptional stay.

Join the Revolution: Unicorn Hospitality Continues Its Legacy of Success

Unicorn Hospitality has been successfully reshaping the hotel management landscape for years, and the addition of The Xcape River Kwai and AMANOR Chiang Mai is another step in its proven track record. These two properties further demonstrate Unicorn’s ability to elevate hotels with innovative, owner-focused solutions. This ongoing success proves that a paradigm shift is happening in the industry, and more hotel owners are joining in.

“We’re proud to continue proving that our unique approach works,” said Yann. “As we expand, we’re inviting more hotel owners to join the revolution and experience firsthand the impact of flexible, owner-centric management.”

Source