Global Travel News
PATA Signs Organisational Partnership with Cvent
As part of the agreement, Cvent will be the official Event Tech Partner for all PATA events for the next two years and PATA will be using Cvent’s comprehensive event marketing & management platform to manage and streamline every step of the event lifecycle including registration, event promotion, attendee engagement, and appointment scheduling between attendees, exhibitors, & sponsors to facilitate relationship building and enable a greater return on experience. By leveraging Cvent’s best-in-class technology and all-in-one event management platform, PATA looks to provide a more engaging and immersive attendee experience, while enabling a more streamlined event management process to drive greater ROI.
“As global travel continues to accelerate, our partnership with PATA comes at the right time. PATA is a powerhouse within the travel and hospitality space and we’re proud to provide our industry-leading event technology to elevate their event experiences and facilitate more meaningful member engagement. In today’s digital-first environment, technology is at the forefront, and as a long-time leader in the space, we’ve helped tens of thousands of hospitality professionals leverage Cvent technology to expand their reach, engage planners, streamline processes, and increase group business revenue We look forward to working with PATA to further enhance the value, quality and sustainable growth of travel within the Asia Pacific region and to support their members through our innovative technology,” said Sandeep Nagpal, Cvent Vice President and Head of Marketing.
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from and within the Asia Pacific region. The Association provides aligned advocacy, insightful research and innovative events to its member organisations, which includes government, state and city tourism bodies; international airlines and airports; hospitality organisations, and educational institutions, as well as thousands of young tourism professional (YTP) members across the world. The PATA network also embraces the grassroots activism of the PATA Chapters and Student Chapters, who organise numerous travel industry training programmes and business development events across the world. Thousands of travel professionals belong to the 32 local PATA Chapters worldwide, while hundreds of students are members of the 28 PATA Student Chapters globally. The PATAmPOWER platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to members’ desktops and mobile devices anywhere in the world. PATA’s Head Office has been in Bangkok since 1998. The Association also has official offices or representation in Beijing and London.
With more than 4,800 employees and over 21,000 customers worldwide, Cvent’s solutions give event organisers and marketers the tools they need to automate and simplify the event management lifecycle and maximise the impact of in-person, virtual, and hybrid events, whilst offering hotels and venues the digital marketing tools they need to win more group and corporate travel business. Cvent solutions optimise the event management value chain and have enabled clients around the world to manage millions of meetings and events.