The China International MICE Exchange (CIMX) was officially launched on September 11 in Beijing, with its inaugural edition scheduled for November 3-5, 2026. The announcement was made at the MICE Meeting Point, organized by ITB China at the Hyatt Regency Beijing Wangjing, where industry leaders, buyers, and media from around the world came together.

Preceding the launch, Zheng Fang, Deputy Director-General of Beijing Municipal Bureau of Culture and Tourism, and David Axiotis, Managing Director of Messe Berlin (China), signed a strategic Memorandum of Understanding (MOU) to strengthen international collaboration and accelerate the development of China’s MICE sector.

The MOU outlines long-term collaboration between the two partners, including:

– advancing the launch of CIMX in Beijing;
– highlighting Beijing as “Guest City of Honor” to showcase its international profile;
– working jointly on global promotion and hosted buyer recruitment;
– and strengthening the integration of global MICE resources with the Chinese market.

This partnership will support the high-quality growth of China’s MICE industry and raise its global influence.

Official Launch of CIMX 2026

On the evening of September 11, Messe Berlin (China) officially launched the China International MICE Exchange (CIMX) at the Hyatt Regency Beijing Wangjing, officially kicking off preparations, while more than 120 honored guests joined peers from the industry to witness the creation of this new platform and celebrated together with the organizer.

The inaugural CIMX will be held in Beijing from November 3–5, 2026, alongside the CIMX Conference. With its core focus on “Innovation, Connection, Business Opportunities”, CIMX will cover the full MICE value chain. It will bring together global suppliers, industry experts, and leading enterprises to foster international collaboration and business growth. With qualified hosted buyers, precisely matched one-to-one meetings, and tailored networking activities, CIMX will help participants unlock new business potential and build long-term partnerships.

– Global resources: Over 200 exhibitors are expected, including destinations, venues, hotel groups and resorts, airlines and cruise operators, travel and DMC services, PCOs, and event tech providers.

– Buyers, visitors, and business matching: More than 350 qualified buyers from China and overseas, along with 5,000 trade visitors, will attend. Over 9,000 pre-scheduled and precisely matched one-to-one business meetings will facilitate effective deal-making.

– Conference and insights: The CIMX Conference will feature global and Chinese industry leaders sharing market insights, best practices, and innovations, covering areas such as revenue models, sustainability, and technology.

– Networking and social events: Various networking opportunities will provide a productive yet relaxed environment for building valuable long-term business ties.

CIMX sets out to become the annual gathering point of China’s and the global MICE industry, driving deeper cooperation and sustainable development across the business events sector.

David Axiotis, Managing Director of Messe Berlin (China), said: “The launch of CIMX marks the start of a new international MICE platform. Through CIMX, we aim to build more efficient and meaningful connections between China and the global MICE industry, fostering collaboration, innovation, and sustainable growth. Hosting CIMX in Beijing reflects both our local commitment and global vision. We look forward to welcoming industry leaders from around the world to Beijing in November 2026 for the inaugural CIMX, and to shaping the sector’s future together.”

Guo Huaigang, Director General of the Beijing Municipal Bureau of Culture and Tourism, said: “As China’s capital and a hub for politics, culture, and international exchange, Beijing offers unique strengths for high-end MICE development. With abundant resources, strong infrastructure, and a vast market, we are committed to fostering an increasingly international, professional, and competitive environment. This partnership with Messe Berlin (China) and the launch of CIMX provide Beijing with a new platform to connect globally and open new channels for two-way exchange. We welcome more international resources to China and Beijing through CIMX and look forward to working with global partners to promote openness, cooperation, and high-quality growth.”

With the signing of the MOU and the official launch of CIMX, the MICE Meeting Point has become a launchpad for dialogue between China and the global MICE industry. Looking ahead, ITB China and Messe Berlin (China) will continue to work with partners worldwide to further integrate China’s MICE sector into global markets and open new opportunities for cooperation.

Exhibitors of CIMX 2026 can now register and benefit from a 15% discount on their booth package until October 31, 2025.

About MICE Meeting Point

MICE Meeting Point is an exclusive, high-profile event platform specifically designed for the Chinese MICE and business travel industry. It features a conference with insightful sessions from top-level industry leaders and experts, a business mart with branded sponsor booths to connect and meet with interested buyers and trade professionals onsite, as well as additional networking opportunities to engage with key decision-makers in this dynamic market. The event will be followed by a familiarization trip.

About CIMX

The China International MICE Exchange (CIMX) is the new premier trade show designed to drive innovation, facilitate connections, and create business opportunities within China’s MICE and business travel market.

CIMX brings together global MICE and business travel suppliers with top-tier buyers from China and around the world, promoting meaningful collaboration and growth. Through tailored matchmaking, the event enables high-quality, pre-scheduled meetings and fosters valuable connections via a series of networking activities.

CIMX 2026 will take place from November 3 to 5 in Beijing, alongside the CIMX Conference.

About ITB Global Brand Family

For more than 50 years the name ITB has stood worldwide for the travel industry knowledge 365 days a year, networking and trendsetting events – in a virtual, in-person, or hybrid format alike. As the travel industry resurges, the ITB brand family is among the first to come back to offering on-site in-person events. ITB Asia will take place in Singapore from October 15 to 17, 2025, covering the broader regional market. ITB Berlin, the world’s leading B2B trade show for the travel industry, will take place in Berlin from March 3 to 5, 2026. ITB China, the premier marketplace for China’s travel industry, is scheduled from May 26 to 28, 2026, in Shanghai. ITB India will be held in Mumbai from September 2 to 4, 2026. The inaugural ITB Americas will be held in Guadalajara, Mexico, from November 10 to 12, 2026, covering the American market.

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