Global Travel News

Nine Routes, Nine Flavors: Discover Southern Thailand by Train

Bangkok, Thailand, August 5, 2025 / TRAVELINDEX / The Thailand Gastronomy Network has officially launched its newest culinary adventure on rails: “Train Journey to the Southern Soul” This innovative campaign transforms train travel into a flavor-packed journey through Southern Thailand—where every route reflects a distinct Thai taste, and every traveler becomes a storyteller.

Running from July to September 2025, this dynamic initiative invites participants to design their own flavor journey, unlock digital perks from over 50 local vendors, and join three nationwide contests. It’s the latest effort by the Thailand Gastronomy Network to position Thai cuisine as a driving force for sustainable tourism and cultural exchange.

9 Routes, 9 Flavors

Each of the campaign’s nine culinary-themed train routes through Southern Thailand is matched with a unique flavor profile:

  1. Chumphon – Salty: Coastal activities, seafood, and sea air

  2. Ranong – Bitter: Hot springs, wellness, and forest escapes

  3. Chumphon–Ranong – Sour: Long-distance cycling with flavorful stops

  4. Phatthalung – Sweet: Lotus lakes, sago desserts, and family-friendly fun

  5. Hat Yai – Spicy & Nutty: From street food to nightlife eats

  6. Songkhla Old Town – Well-Balanced: Architectural heritage and lakefront cafés

  7. Bang Klam–Na Mom–Sadao – Hidden Gems: Stingless bee farms, border bites, and local legends

  8. Chumphon–Koh Tao/Samui – Fragrant: A seamless rail-boat-fly journey with island cuisine

  9. Gastro Club Signature Trips: Expert-led experiences like “The Three Ages of Songkhla” and “Sweet Buzz of Bang Klam”

Digital Perks from 50+ Vendors

Travelers can earn digital collectible art vouchers simply by riding the train and registering. These vouchers offer:

  • Free dishes and desserts

  • Discounts at cafés, restaurants, and food stalls

  • Access to culinary workshops and experiences

Participating vendors are located in five key provinces: Chumphon, Ranong, Phatthalung, Hat Yai, and Songkhla.

Nationwide Contests – Prizes Worth Over 300,000 THB

Collector Hunter Challenge
Ride the train, collect digital rewards, and post your journey using the hashtags:
#TrainJourneytotheSouthernSoul and #9รสชาติความสุขแดนใต้
Top entries win custom artwork by Thai illustrator Mig Chompoonoot.

Photo Diary Challenge
Share your best food or travel photo with a caption.
The winner receives a round-trip flight from Bangkok to Krabi courtesy of Bangkok Airways.

Be My Guest Challenge
Locals are invited to share videos or reels that promote their hometown and local food culture.
Winners receive training opportunities and exposure on tourism channels.

About Thailand Gastronomy Network

The Thailand Gastronomy Network is a national platform dedicated to elevating Thai food culture as a strategic asset for tourism, community development, and global engagement. Through projects like Train Journey to the Southern Soul, the network connects culinary creators, local storytellers, and travelers in authentic, meaningful ways.

Get on board. Taste the South. Tell your story—one bite at a time.

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