Global Travel News
Faern a New Collection of Lifestyle Resorts in the Swiss Alps Launched
The brand name Faern has evolved from the German ‘Feiern’, meaning “to celebrate”, and the English “fern”, an icon of mountain flora. Faern seeks to make every encounter a celebration; a joyful fellowship through the design, service, and familiarity. Built to craft caring encounters, whilst also inspiring and stirring the senses, travellers will experience a playful rebellion where spaces have been harmoniously curated to offer creativity and quality time.
Both properties will be home to many communal areas, encouraging a community and celebratory atmosphere throughout. Break out spaces will include the likes of various games rooms, where guests can play board games, cards and use the pool tables. Guests will also have access to the cinema room, where you can indulge in bags of popcorn whilst watching a selection of classic films.
Faern will offer curated experiences for hotel guests, prompting exploration and memorable moments. These will range from picnics for the slopes, Strava-curated running and skiing routes, kite-making and flying workshops, and a variety of holistic wellness routines. Guests staying at Faern Arosa and Faern Crans-Montana, along with visitors will also have the opportunity to celebrate the season with Apres Ski DJ sets, paired with craft beers and cheese boards, as well as the chance to revel in the selection of homemade cakes and herbal teas.
Faern Crans-Montana Valaisia is an idyllic ski-in-ski-out resort, which can be found in unbeatable proximity to the ski lifts, boasting 140 kilometres of ski slopes on the doorstep. Located just two hours away from Geneva, the resort will offer a wide range of activities throughout the year. During the winter season (December – April) guests will have access to an on site ski storage room with heated boot racks to make the process of getting onto the slopes even easier. Guests will be able to take advantage of the renowned ski and snowboarding routes, enjoy the sledging, snowshoeing and cross-country trails and those who dare, the snow parks. Throughout the summer season (June – October) guests will be able to experience the likes of hiking, mountain biking, parachuting and golfing, notably hosting the PGA Tour, all amongst the scenic mountain landscapes.
Offering postcard-perfection, Faern Crans-Montana Valaisia will be home to 134 rooms and suites, many of which with balconies overlooking the Swiss mountains. Those travelling with children below 6 years old will be able to stay for free and those travelling with dogs are actively invited to reside at the resort too with specific dog focused packages. The hotel’s facilities will also include an all day dining half board and à la carte restaurant, Eteila Brasserie specialising in local cuisine helmed by Executive Chef, Lionel Mathier. Guests will also be encouraged to explore the speakeasy Sewi Bar & Social Club – Sewi derived from ‘Cave’ is where visitors and guests can sip on bespoke cocktails and enjoy the extensive wine menu and a selection of artisan snacks. For the summer season, the Sewi Pool Kitchen will also be available for guests, serving poolside drinks and snacks for those residing on the pool deck.
The resort was designed by award-winning interior design studio Run For The Hills, whose previous projects include design for Hilton Worldwide, Kricket, and Bondi. With Faern, they have collaboratively envisioned and expertly created a hotel showcasing a modern mountainous charm. With accents of urban vintage, the pantones were inspired by the seasons of the Swiss mountains with autumnal ochres, forest greens and knotted timbers, stylishly paired with retro artwork to create an environment for contemporary lifestyle living. The property also houses the town’s largest spa destination, offering a heated indoor pool, steam room, sauna, relaxation room, and access to massages and other treatments needed after a tiresome day on the slopes.
Faern Arosa Altein is a charming resort home to 126 rooms and suites located in Switzerland’s natural paradise, preserved in the national park of Graubünden. The property is ideally located to access the 225 kilometres of ski slopes through the winter, as well as hundreds of biking and hiking trails in the summer. Faern Arosa Altein will also be home to a signature rooftop bar and restaurant boasting of the unparalleled views of the Swiss Alps, and a luxury spa destination; all of which will be available to non-hotel guests.
Similarly to Faern Crans-Montana Valaisia, this property will also be open all year round. During the winter season guests will be able to take up skiing, snowboarding, sledging, cross country skiing and take on the snow parks too. Whereas the summer season guests will have access to a range of outdoor facilities, including two tennis courts, an outdoor pool, mini golf, table tennis and e-bike rentals for those keen to explore the impressive Swiss Alps landscapes.
The property’s rooms and suites vary from double rooms to family suites, offering either unobstructed mountain or village views; ideal for both couples, groups and families looking as well as those travelling with dogs. Also designed by Run For The Hills, these spaces will showcase a sense of ‘grandeur’, showcasing the high altitude location with characterful curves inspired by boutique hotel concepts. Mindful to be in keeping with nature’s surroundings, the design is minimalist and understated, yet celebratory and bespoke. The decorative palette is organic and rich with timeless tones accentuated by the cosy, fresh and textural upholstery and Swiss designed throws and rugs. In collaboration with the founders, Romain Semmel and Thibault Catala, and the Runs For The Hills design specialists, a design language was created for the suites which will enable them to effortlessly flow into the spaces of the hotel to maximise guest comfort in every sized room.
Set within a pristine alpine haven, the hotel is also set to unveil their half-board restaurant, Zus Brasserie serving breakfast and dinner presenting hearty and healthy dishes, along with their cosy library cocktail bar, Alchemilla Parlour where you will be able to try their creative drinks and delicious small plates menu. Arosa Altein will also be home to their signature Alpensand Panoramic Social Club, overseen by Executive Chef Daniel Manzoni, boasting of uninterrupted views and unrivalled sunsets dotted with artwork by Aaron Slims vintage collection. The top floor hangout will serve an a la carte menu which will present a selection of daily specials and sharing plates inspired by traditional Swiss dishes with a modern twist. Whilst dining, guests will also be able to listen to the beats from curated DJ sets . There will also be the opportunity for guests to dine in the private dining room upon specific requests.
For those seeking tranquillity and wellness, Faern Arosa Altein will house a dedicated wellness area, featuring a heated indoor pool with water rapids, massage, and neck showers, as well as a steam room, a flow river, two saunas, a relaxation room, infra-red cabin, and a fitness room. Various spa treatments such as massages will also be available to experience.
Faern is a new collection of striking lifestyle resorts in the Swiss Alps where celebrations big and small make every encounter meaningful. Debuting with two hotels; Faern Arosa Altein and Faern Crans-Montana Valaisia, Faern is approaching each alpine destination with a fresh, new take inspired by the scenic sights and unforgettable vistas.
The brand name Faern has evolved from the German ‘Feiern’, meaning “to celebrate” and the English “fern”, an icon of mountain flora. Guests of Faern will experience a playful rebellion where spaces have been harmoniously created to offer creativity and quality time. Holistic health and wellbeing and also mountainous enjoyment is pivotal to the brand’s ethos, where people come together to celebrate alpine living in a home away from home.