Global Travel News
Accor Names Zurich as Europe’s Best City to Unplug
Key findings showed:
- The two-hour rule: Destinations under two hours from London (e.g. Ghent or Bordeaux) offer the best sensory reset for short breaks.
- Smaller is better: Smaller cities are outperforming major capitals in terms of sensory balance, proving that silence is easier to find in Ljubljana than London.
- The Autopilot effect: Cities like Amsterdam and Strasbourg use cycling infrastructure to force a digital pause and make travellers live more in the moment.
The Top 5 Cities to Unplug in 2026:
- Zurich, Switzerland: the precision of silence (Score: 94/100): Zurich tops the list thanks to its combination of accessibility, nature proximity, and high-quality urban infrastructure – Zurich’s ‘blue space’ culture can be experienced with a float down the Limmat River.
- Ljubljana, Slovenia: Europe’s green lung
A city that banned cars is now a ‘green lung’ where the local soundtrack has flipped from engine hum to birdsong – visitors can relax in Tivoli Park and join locals in listening out for local birds. - Vienna, Austria: The art of the perpetual afternoon
Half of the city is covered in parks, but the coffee shop is where the magic happens – order a Kleiner Brauner at Café Central and grab a newspaper to unplug.
- Edinburgh, Scotland: The stone-carved library
With 60 libraries per 100k people, there are multiple opportunities to unplug with a book in Edinburgh where the old stone streets and historic buildings act as an atmospheric silencer. Climb Salisbury Crags at dusk to find a quiet spot to enjoy the views in solitude.
- Ghent, Belgium: A low-noise haven
In the car-free Medieval city the Tactile Hobby Index is through the roof; think weaving workshops in old textile factories and candle-lit jazz bars where the lighting is designed for intimacy, not photography.
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